|
Radio Airplay
After all the time and money spent in the recording studio, having called every radio station in Canada, why won't they play your song?
When radio programmers receive 100 tracks a week on the DMDS system from established artists on major labels, why should they listen to your song? If they only add 1-2 songs per week, what are the odds? Since Canadian radio is regulated by the CRTC to play 33% Canadian content (CanCon), Canadian artists should have a "fair" chance of getting some airplay compared to international artists. In reality, 80% of the songs are American top-40 hits. Others say it's all about the song.
Radio programmers can be very critical on the "right mix" for their specific station, so knowing if your song is "radio friendly" and "how" to contact which stations is essential.
Why hire a professional song promoter to radio?
Having the "ears" to know what "mix" is acceptable to the various radio formats, Linda Dawe and Ray Cave have the respect of radio program directors across Canada. Not every song fits the major formats of Country, Rock, Adult Contemporary (AC), Hot AC or CHR (Top 40). Very few stations in Canada are dedicated solely to Jazz, Classical, Folk-Roots or Rap. A reputable song promoter only accepts songs that are "radio friendly." But if your song is a contender for possible radio airplay but not promoted in a professional manner, nobody may even listen to it.
Radio airplay is the most effective way to reach millions for your target audience. If you are hoping for that elusive "record label deal," radio airplay is the real test of commercial value.
If you think getting airplay on a major corporate-owned chart oriented radio station is easy...you can try it yourself or hire a song promoter with over 100,000 hours of radio promotion experience.
(click on photos for artist info)
|
